Awareness actions are major levers for reducing pollution from cigarette butts . It is today one of the most important axes at ÉcoMégot. The final goal is to inform and instill the right gestures so that everyone can adopt eco-responsible behavior .
Protecting the environment has become everyone’s responsibility , and everyone can and should feel involved in this process. Smokers become aware of the environmental impact of a cigarette butt jet and non-smokers can educate those around them on these issues.
ÉcoMégot sets up awareness-raising actions such as workshops or fun, interactive and informative stands. Ambassadors are present to explain the impact of cigarette butts on the environment and the possible solutions to make this hazardous waste an exploitable resource through various tools such as games or quizzes.
In addition to a digital communication kit, ÉcoMégot assists in all stages of the process (from reflection to implementation), for the implementation of a concrete and interactive awareness-raising action that will make it possible to best raise awareness users, but also highlight eco-responsible commitments .
Awareness at ÉcoMégot is based on three main axes :
Digital awareness of cigarette butt pollution
To facilitate the dissemination of the main information related to the environmental impact of the cigarette butt , we have chosen to develop a digital awareness system.
Each year, we design playful visuals, intended to raise awareness of the pollution generated by this waste , made available to our customers (in multi-format printing).
These informative posters constitute a powerful relay of the commitment made by our customers. On your sites and via your internal means of communication, you reach as many users as possible and optimize the solution put in place.
Presence of ambassadors for awareness campaigns
To better educate users about the impact of the cigarette butt, we are offering a stand by ÉcoMégot ambassadors . Thanks to a polished discourse, proven over the years, and with the help of fun material (games, quizzes, posters…), we are able to raise awareness of the consequences of pollution linked to this waste .
We also instill the right gestures , while valuing the commitment made by our client . To our credit, more than 10,000 people have already been made aware , in all contexts: business, market, festival, sporting event, civic event, etc.
Reaching out to users and making them aware of our approach means increasing the number of EcoMégot ambassadors who will in turn be able to teach good practices!
Activities on demand
In addition to digital awareness raising and the running of a stand, we also offer the organization and participation in various activities, including collection actions .
The friendly and participatory framework of this type of event lends itself perfectly to dialogue around the issue of the cigarette butt, an excellent opportunity to demonstrate and illustrate the positive environmental impact generated by the initiative: each butt picked up is 500 liters of water that will not be polluted!
As you will have understood, raising awareness is one of our main missions, without it, our actions have no meaning: because only we are going faster, but together we are going further!