What is CSR or Corporate Social Responsibility?

Corporate social responsibility or csr represents the commitment of companies to the process of sustainable development . Around several pillars, companies must understand the issues and constraints that lie behind this broad concept.

Concretely, what is CSR?

CSR for companies or RSO for organizations in the broad sense, is the implementation of commitments in favor of sustainable development . A company committed to CSR will of course seek to have a positive impact on three essential levers: the environment, social issues and the economy . It will have to build a balance with its entire ecosystem (employees, partners, suppliers, customers, partners, shareholders) by implementing best practices and confronting new business models.

Corporate social responsibility

But who is affected?

A priori, all companies of any size, sector of activity or turnover can enroll in this approach.

Since 2019, the arrival of the Pacte law and the modification of the civil code have obliged all French companies to take into account in their activities the problems environmental and social . Some companies can voluntarily adopt the concept of a company with a mission by integrating clear objectives related to these issues into their values. EcoMégot is a mission- driven social enterprise . Our goal ? Innovate, act and develop together sustainable solutions with social and environmental impact.

As for the largest companies, they are increasingly subject to specific regulations. They are asked to share information on their impact via ESG reporting or the Extra-Financial Performance Declaration (DPEF) . Several laws have been put in place to encourage companies to apply monitoring measures to prevent environmental, social and economic risks in their production lines, at their suppliers or in their subsidiaries.

Why do CSR? 

CSR is a new opportunity for companies to better understand and respond to current issues and the expectations of their consumers and stakeholders.

For a company committed to CSR, it is also an opportunity to increase its performance , to better identify and control its risks by measuring and analyzing the impact of its activities in environmental and societal matters. CSR makes it possible to act more quickly and effectively to reduce its footprint , adapt to new constraints and explore new opportunities .

To ensure longevity with its stakeholders, the company must be part of this universal approach. Consumers, trade unions, associations are more and more demanding and waiting on these subjects. If these commitments are not made or kept, the company risks seeing its image tarnished and losing part of its value . These stakeholders push companies for a certain transparency and to offer eco-designed products that respect the environment and workers .

Your first steps in a CSR approach? 

What if your CSR approach started with ÉcoMégot ?
Engage in a zero butt approach with a social enterprise and ESUS approved. We work with integration projects all over France to reintegrate into society people who are far from employment. All our products are made in France . They are also all eco-designed to respect the environment and our impact. We provide you with personalized impact reports to measure your positive impact on the environment thanks to Keenat and its ÉcoMégot solution.

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ÉcoMégot is a French company, resulting from the social and solidarity economy, which offers an innovative, complete, local and tailor-made solution for raising awareness, creating zero butt spaces, collecting and recycling cigarette butts in all of France (Lyon, Paris, Marseille, Toulouse, Bastia, Saint-Cloud, Monaco, Bordeaux, Pau ...). 

Our mission is to promote behavioral changes among citizens, employees and festival-goers with regard to cigarette butt pollution. We believe that the recycling of cigarette ends should serve the common awareness and thus create a virtuous circle carrying meaning.


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